Groups and families gather on the beach behind the Flora-Bama on New Year's Day and walk into the Gulf together at noon, many in costume. Anyone who fully submerges gets a free draft beer and a New Year's lunch of ham, black-eyed peas, greens and cornbread. Wading in is optional, and the party inside continues with live music all day.
Before you go
- Arrive at the Flora-Bama after 9:00 AM when crowds begin to gather.
- Walk to the beach behind the lounge before noon.
- Take the plunge in costume or swimsuit.
- Collect the free lunch and draft beer if you fully submerge.
What we checked, and when
Read off the venue's own page on 2026-10-28.
The Flora-Bama's Polar Bear Dip page says the dip costs nothing.
Not confirmed: A military rate. We searched and the venue publishes none. That is not the same as there being none, so it is worth asking.
The Gulf is cold in January, so bring a towel and dry clothes.
Where this came from
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